The
Emirates Story
On 25th October 1985, Emirates flew its first routes out of
Dubai with just two aircraft—a leased Boeing 737 and an Airbus 300 B4. Then as
now, our goal was quality, not quantity, and in the years since taking those
first small steps onto the regional travel scene, Emirates has evolved into a
globally influential travel and tourism conglomerate known the world over for
our commitment to the highest standards of quality in every aspect of our
business.
Though wholly owned by the Government of Dubai, Emirates has
grown in scale and stature not through protectionism but through
competition—competition with the ever-growing number of international carriers
that take advantage of Dubai’s open-skies policy. Not only do we support that policy,
but we see it as vital to maintaining our identity and our competitiveness.
After making its initial start-up investment, the Government of Dubai saw fit
to treat Emirates as a wholly independent business entity, and today we are
thriving because of it. The airline has recorded an annual profit in every year
since its third in operation.
Continuing
our explosive growth while continually striving to provide the best service in
the industry is the secret of Emirates’ success. The airline's business includes:
- An award-winning international
cargo division
- A full-fledged destination
management and leisure division
- An airline IT developer.
01.
The Emirates
Group has spread its wings into every aspect of travel and tourism to become a
leading global corporation in its field.
With one of
the youngest fleets in the sky and more than 500 awards for excellence
worldwide, Emirates airline is one of two key divisions in the group.
The other is
dnata, which provides services in ground handling, cargo, travel, IT solutions
and flight catering. Established in 1959, today, dnata is the world’s fourth
largest combined air services provider with a global footprint extending
to almost 40 countries.
Propelled
forward by their united strength, the two have evolved at a phenomenal rate to
establish the Emirates Group as an immense organisation, spanning a portfolio
of more than 50 brands and employing over 62,000 people.
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