Components of Communication Process
Communication is a process of
exchanging verbal and non verbal messages. It is a continuous process.
Pre-requisite of communication is a message. This message must be conveyed
through some medium to the recipient. It is essential that this message must
be understood by the recipient in same terms as intended by the sender. He
must respond within a time frame. Thus, communication is a two way process
and is incomplete without a feedback from the recipient to the sender on how
well the message is understood by him.
Communication Process
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The main components of
communication process are as follows:
- Context -
Communication is affected by the context in which it takes place. This
context may be physical, social, chronological or cultural. Every
communication proceeds with context. The sender chooses the message to
communicate within a context.
- Sender / Encoder -
Sender / Encoder is a person who sends the message. A sender makes use of
symbols (words or graphic or visual aids) to convey the message and
produce the required response. For instance - a training manager
conducting training for new batch of employees. Sender may be an
individual or a group or an organization. The views, background, approach,
skills, competencies, and knowledge of the sender have a great impact on
the message. The verbal and non verbal symbols chosen are essential in
ascertaining interpretation of the message by the recipient in the same
terms as intended by the sender.
- Message -
Message is a key idea that the sender wants to communicate. It is a sign
that elicits the response of recipient. Communication process begins with
deciding about the message to be conveyed. It must be ensured that the
main objective of the message is clear.
- Medium -
Medium is a means used to exchange / transmit the message. The sender must
choose an appropriate medium for transmitting the message else the message
might not be conveyed to the desired recipients. The choice of appropriate
medium of communication is essential for making the message effective and
correctly interpreted by the recipient. This choice of communication
medium varies depending upon the features of communication. For instance -
Written medium is chosen when a message has to be conveyed to a small
group of people, while an oral medium is chosen when spontaneous feedback
is required from the recipient as misunderstandings are cleared then and there.
- Recipient / Decoder -
Recipient / Decoder is a person for whom the message is intended / aimed /
targeted. The degree to which the decoder understands the message is
dependent upon various factors such as knowledge of recipient, their
responsiveness to the message, and the reliance of encoder on decoder.
- Feedback -
Feedback is the main component of communication process as it permits the
sender to analyze the efficacy of the message. It helps the sender in
confirming the correct interpretation of message by the decoder. Feedback
may be verbal (through words) or non-verbal (in form of smiles, sighs,
etc.). It may take written form also in form of memos, reports, etc.
What Are the Benefits of Effective Communication in
the Workplace?
by Rose Johnson , Demand Media
Effective verbal and nonverbal
communication skills are valuable in the workplace. Some companies spend a lot
of money to train their employees on how to effectively communicate. Good
communication skills go beyond conversations, but employees must know how to
communicate well in written reports and emails. Understanding the benefits of
effective communication helps companies place a focus on developing a workforce
that is able to communicate within the firm and with customers, vendors and
international business partners.
Helps
with Diversity
Effective workplace communication is
important in companies with workplace diversity. Good communication skills help
to reduce the barriers erected because of language and cultural differences.
Companies that provide communication training to domestic and international
employees reap the benefits of effective workplace communication. Companies can
avoid cultural confusion and miscommunication by training international
employers early in their careers and on a regular basis. Effective
communication causes productivity to increase, errors to decrease and
operations to run smoother.
Global
Business
With global business transactions
continually increasing, the need for effective communication to meet global
demands is also increasing. Managers and employees must know how to effectively
communicate with the company's international counterparts. The difference in
cultures requires managers to understand terms commonly used in America that
another culture finds offensive. Companies that prepare workers to excel with
verbal and nonverbal communications skills find it easier to enter into global
marketplaces than companies that do not prepare its employees. Effective
communication is important for businesses looking to expand beyond its domestic
borders.
Team
Building
Effective communication in the
workplace helps employees and managers form highly efficient teams. Employees
are able to trust each other and management. Effective communication reduces unnecessary
competition within departments and helps employees work together harmoniously.
The result of a team that works together is high productivity, integrity and
responsibility. Employees know their roles on the team and know they are
valued. Managers are able to correct employees' mistakes without creating a
hostile work environment. A manager who openly communicates with his
subordinates can foster positive relationships that benefit the company as a
whole.
Employee
Morale
An improvement in employee morale
can result from effective communication. Although pay is a concern for many
workers, it is not their only concern. Employees appreciate good communication
coming from management. It produces a healthy work environment. When employees
are satisfied with their jobs, they are able to efficiently perform their
duties with a positive attitude. Failing to communicate effectively in a
workplace leads to frustration and confusion among employees. However, managers
can alleviate such problems by keeping the lines of communication open.
NON-VERBAL COMMUNICATION
Scenario 1 – You are sitting in front of an interview panel with
arms crossed. So far you have not been asked a single question, however, your
crossed arms have spoken louder than the words. Tip 1 – Never keep your arms crossed especially during formal one-on-one meetings. It suggests you are not open to feedback and could also suggest that you are trying to dominate the situation. Scenario 2 – You are giving a presentation to a group of 20 people. You keep your gaze fixed at the centre of the class / room through the presentation – your gaze has spoken louder than your words. Tip 2 – Your gaze at one person should not be more than 4 - 5 seconds while delivering a presentation / communicating with a large group unless you are addressing an individual. Scenario 1 and 2 clearly demonstrate the importance of Non Verbal Communication. |
What is Non Verbal Communication ?
It is communication of feelings, emotions, attitudes, and thoughts through
body movements / gestures / eye contact, etc.The components of Non Verbal Communication are:
- Kinesics:
It is the study of facial expressions, postures & gestures. Did you
know that while in Argentina to raise a fist in the air with knuckles
pointing outwards expresses victory, in Lebanon, raising a closed fist is
considered rude?
- Oculesics:
It is the study of the role of eye contact in non verbal communication.
Did you know that in the first 90 sec - 4 min you decide that you are
interested in someone or not. Studies reveal that 50% of this first
impression comes from non-verbal communication which includes oculesics.
Only 7% of comes from words - that we actually say.
- Haptics:
It is the study of touching. Did you know that acceptable level of
touching vary from one culture to another? In Thailand, touching someone's
head may be considered as rude.
- Proxemics:
It is the study of measurable distance between people as they interact.
Did you know that the amount of personal space when having an informal
conversation should vary between 18 inches - 4 feet while, the personal
distance needed when speaking to a crowd of people should be around 10-12
feet?
- Chronemics:
It is the study of use of time in non verbal communication. Have you ever
observed that while AN employee will not worry about running a few minutes
late to meet a colleague, a manager who has a meeting with the CEO, a late
arrival will be considered as a nonverbal cue that he / she does not give
adequate respect to his superior?
- Paralinguistics:
It is the study of variations in pitch, speed, volume, and pauses to
convey meaning. Interestingly, when the speaker is making a presentation
and is looking for a response, he will pause. However, when no response is
desired, he will talk faster with minimal pause.
- Physical
Appearance: Your physical appearance always contributes towards how
people perceive you. Neatly combed hair, ironed clothes and a lively smile
will always carry more weight than words.
Written communication has great significance in today’s business world. It is an innovative activity of the mind. Effective written communication is essential for preparing worthy promotional materials for business development. Speech came before writing. But writing is more unique and formal than speech. Effective writing involves careful choice of words, their organization in correct order in sentences formation as well as cohesive composition of sentences. Also, writing is more valid and reliable than speech. But while speech is spontaneous, writing causes delay and takes time as feedback is not immediate.
Advantages of Written Communication
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Written communication helps in laying down apparent
principles, policies and rules for running of an organization.
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It is a permanent means of communication. Thus, it is
useful where record maintenance is required.
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It assists in proper delegation of responsibilities. While
in case of oral communication, it is impossible to fix and delegate
responsibilities on the grounds of speech as it can be taken back by the
speaker or he may refuse to acknowledge.
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Written communication is more precise and explicit.
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Effective written communication develops and enhances an
organization’s image.
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It provides ready records and references.
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Legal defenses can depend upon written communication as it
provides valid records.
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Disadvantages of Written Communication
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Written communication does not save upon the costs. It
costs huge in terms of stationery and the manpower employed in writing/typing
and delivering letters.
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Also, if the receivers of the written message are separated
by distance and if they need to clear their doubts, the response is not
spontaneous.
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Written communication is time-consuming as the feedback is
not immediate. The encoding and sending of message takes time.
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Effective written communication requires great skills and
competencies in language and vocabulary use. Poor writing skills and quality
have a negative impact on organization’s reputation.
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Too much paper work and e-mails burden is involved.
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Advantages of Oral Communication
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Disadvantages/Limitations of Oral Communication
- Relying
only on oral communication may not be sufficient as business communication
is formal and very organized.
- Oral
communication is less authentic than written communication as they are
informal and not as organized as written communication.
- Oral
communication is time-saving as far as daily interactions are concerned,
but in case of meetings, long speeches consume lot of time and are
unproductive at times.
- Oral
communications are not easy to maintain and thus they are unsteady.
- There may
be misunderstandings as the information is not complete and may lack
essentials.
- It
requires attentiveness and great receptivity on part of the
receivers/audience.
- Oral
communication (such as speeches) is not frequently used as legal records
except in investigation work.
Scientific research on nonverbal communication and behavior began with the 1872 publication of Charles Darwin's The Expression of the Emotions in Man and Animals. Since that time, there has been an abundance of research on the types, effects, and expressions of unspoken communication and behavior. While these signals are often so subtle that we are not consciously aware of them, research has identified several different types of nonverbal communication.
In many cases, we communicate information in nonverbal ways using groups of behaviors. For example, we might combine a frown with crossed arms and unblinking eye gaze to indicate disapproval.
1. Facial Expressions
Facial
expressions are responsible for a huge proportion of nonverbal
communication. Consider how much information can be conveyed with a smile or a
frown. The look on a person face is often the first thing we see, even before
we hear what they have to say.While nonverbal communication and behavior can vary dramatically between cultures, the facial expressions for happiness, sadness, anger, and fear are similar throughout the world.
2. Gestures
Deliberate movements and signals are an important way to communicate meaning
without words. Common gestures
include waving, pointing, and using fingers to indicate numeric amounts. Other
gestures are arbitrary and related to culture.In courtroom settings, lawyers have been known to utilize different nonverbal signals to attempt to sway juror opinions. An attorney might glance at his watch to suggest that the opposing lawyer's argument is tedious or might even roll his eyes at the testimony offered by a witness in an attempt to undermine his or her credibility. These nonverbal signals are seen as being so powerful and influential that some judges even place limits on what type of nonverbal behaviors are allowed in the courtroom.
3. Paralinguistics
Paralinguistics refers to vocal communication that is separate from actual
language. This includes factors such as tone
of voice, loudness, inflection, and pitch. Consider the powerful effect
that tone of voice can have on the meaning of a sentence. When said in a strong
tone of voice, listeners might interpret approval and enthusiasm. The same
words said in a hesitant tone of voice might convey disapproval and a lack of
interest.Consider all the different ways simply changing your tone of voice might change the meaning of a sentence. A friend might ask you how you are doing, and you might respond with the standard "I'm fine," but how you actually say those words might reveal a tremendous amount of how you are really feeling. A cold tone of voice might suggest that you are actually not fine, but you don't wish to discuss it. A bright, happy tone of voice will reveal that you are actually doing quite well. A somber, downcast tone would indicate that you are the opposite of fine and that perhaps your friend should inquire further.
4. Body Language and Posture
Posture and movement can also convey a great deal on information. Research
on body language has grown significantly since the 1970's, but popular media
have focused on the over-interpretation of defensive postures, arm-crossing,
and leg-crossing, especially after the publication of Julius Fast's book Body
Language. While these nonverbal behaviors can indicate feelings and attitudes,
research suggests that body language is far more subtle and less definitive
that previously believed.
5. Proxemics
People often refer to their need for "personal
space," which is also an important type of nonverbal
communication. The amount of distance we need and the amount of space we
perceive as belonging to us is influenced by a number of factors including social
norms, cultural expectations, situational factors, personality characteristics,
and level of familiarity. For example, the amount of personal space needed when
having a casual conversation with another person usually varies between 18
inches to four feet. On the other hand, the personal distance needed when
speaking to a crowd of people is around 10 to 12 feet.
6. Eye Gaze
The
eyes play an important role in nonverbal communication and such things as
looking, staring, and blinking can also be important nonverbal behaviors. When
people encounter people or things that they like, the rate of blinking
increases and pupils dilate. Looking at another person can indicate a range of
emotions including hostility, interest, and attraction.People also utilize eye gaze a means to determine if someone is being honest. Normal, steady eye contact is often taken as a sign that a person is telling the truth and is trustworthy. Shifty eyes and an inability to maintain eye contact, on the other hand, is frequently seen as an indicator that someone is lying or being deceptive.
7. Haptics
Communicating through touch is another important nonverbal behavior. There
has been a substantial amount of research on the importance of touch in infancy
and early
childhood. Harry
Harlow's classic monkey study demonstrated how the deprivation of touch and
contact impedes development. Baby monkeys raised by wire mothers experienced
permanent deficits in behavior and social interaction. Touch can be used to
communicate affection, familiarity, sympathy, and other emotions.In her book Interpersonal Communication: Everyday Encounters, author Julia Wood writes that touch is also often used as a way to communicate both status and power. Researchers have found that high-status individuals tend to invade other people's personal space with greater frequency and intensity than lower-status individuals. Sex differences also play a role in how people utilize touch to communicate meaning. Women tend to use touch to convey care, concern, and nurturance. Men, on the other hand, are more likely to use touch to assert power or control over others.
8. Appearance
Our choice of color, clothing, hairstyles, and other factors affecting
appearance are also considered a means of nonverbal
communication. Research on color
psychology has demonstrated that different colors can evoke different
moods. Appearance can also alter physiological reactions, judgments, and
interpretations. Just think of all the subtle judgements you quickly make about
someone based on his or her appearance. These first impressions are important,
which is why experts suggest that job seekers dress appropriately for
interviews with potential employers.Researchers have found that appearance can play a role in how people are perceived and even how much they earn. One 1996 study found that attorneys who were rated as more attractive than their peers earned nearly 15 percent more than those ranked as less attractive. Culture can have an important influence in how appearances are judged. While thinness tends to be valued in Western cultures, some African cultures relate full-figured bodies to better health, wealth, and social status.
9. Artifacts
Objects and images are also tools that can be used to communicate
nonverbally. On an online forum, for example, you might select an avatar to
represent your identity online and to communicate information about who you are
and the things you like. People often spend a great deal of time developing a
particular image and surrounding themselves with objects designed to convey
information about the things that are important to them. Uniforms, for example,
can be used to transmit a tremendous amount of information about a person. A
soldier will don fatigues, a police offers will wear a uniform, and a doctor
will wear a white lab coat. At a mere glance, these outfits tell people what a
person does for a living.
Final Thoughts
Nonverbal communication plays an important role in how we convey meaning and
information to others, as well as how we interpret the actions of those around
us. The important thing to remember when looking at such nonverbal behaviors is
to consider the actions in groups. What a person actually says along with his
or her expressions, appearance, and tone of voice might tell you a great deal
about what that person is really trying to say.References
Darwin, C. (1872). The Expression of the Emotions in Man and Animals, 3rd edition. New York: Oxford University Press.
Wood, J. (2010). Interpersonal Communication: Everyday Encounters. Boston, MA: Wadsworth-Cengage Learning.
Communication barrier: Rigid adherence to organizational charts. Organization charts in a company neither define relationships as they actually exist nor direct the lines of communication. If the organization doesn’t reside in the minds and hearts of the people, it doesn’t exist. No chart can fix that. An organization’s function is simple: to provide a framework, a format, a context in which people can effectively use resources to accomplish their goals. The problem is that organizational charts imply that communication should only flow vertically. The fact is communication must flow across organizational and functional units as well.
Communication barrier: Management isolation. Management should keep in mind that creating lavish executive offices, having administrative assistants construct what amounts to barbed-wire enclosures around those executive offices, establishing perquisites—the corner office, executive parking spaces, separate executive floors, private washrooms and dining rooms, limos, even flying first class when others sit in coach—loudly proclaim who is boss. These “perks” increase personal distance and ensure that people feel that their leaders are unapproachable.
Communication barrier: The development of caste systems. The caste system creates artificial barriers that inhibit communication. For example, does your organization encourage clear language or is jargon the norm? Are there opportunities for people at different levels and in different functional groups to spend time with one another, or is there socializing only along status lines?
Communication barrier: The existence of physical barriers. Distance poses another kind of problem in the workplace. People communicate most with those physically closest to them. Thomas Allen of MIT notes that “beyond a distance of 25 or 30 yards, personal interaction drops off markedly. That is why it is important for management to try to bring together as much as possible those who work together.”
Communication barrier: The ambiance surrounding meetings. The process of setting up a meeting and the nonverbal cues during a meeting often communicate as much as the content of the meeting itself. For example, how often are meetings held? Are people early or late for meetings? Is the boss late? What’s the layout of the room? Who gets invited? What’s on the agenda? How is the agenda prepared? How long does the average meeting last? How much time is allotted to each subject? Is the tone of the meeting formal or informal? How much dialogue is there?
Communication barrier: Consistency of words and actions. Are the actions of your organization consistent with its policies? Does management say they care about innovation, but promote those who don’t rock the boat? Do they say that they reward excellence, but give across-the-board raises? Do they say they reward creativity, but have a long-drawn-out approval process that frustrates anyone with a new idea?
Communication barrier: Political warfare. Some people hoard information for personal gain. They believe they increase their power when others are in the dark. Organizations must combat the idea that playing politics with information will bring personal gain. Organizations marked by politics, turf battles, and staff infighting lack adequate communication.
Communication barrier: Poor listening habits. When report cards are given out for how well we listen, very few of us would receive passing grades. Barriers to listening include assuming a subject is uninteresting and tuning out, focusing on the delivery rather than the content, reacting too quickly before the message is completed, picking up on emotional words and not hearing the rest of the message, listening only for facts rather than trying to absorb ideas, allowing yourself to be distracted, and avoiding listening to subjects that you don’t understand. Everyone must learn to overcome these barriers.
The bottom line is that there are four elements required to make communication thrive. First, every organization requires accessible, affordable, easy-to-use technology. Second, an open, honest work environment should be embraced. Third, people should be encouraged to break down the communication barriers that exist. Last, great leaders must communicate the guiding principles, beliefs, and values of the organization—this will rally everyone to a common cause. For just as the stars were used to navigate ships in the night, these guiding principles dictate what is important, how decisions are made, how people are rewarded, who gets promoted, what kind of person joins the organization, and how people communicate with one another
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