7 C’s of Effective Communication
There are 7 C’s of effective
communication which are applicable to both written as well as oral
communication. These are as follows:
- Completeness -
The communication must be complete. It should convey all facts required by
the audience. The sender of the message must take into consideration the
receiver’s mind set and convey the message accordingly. A complete
communication has following features:
- Complete communication develops and enhances
reputation of an organization.
- Moreover, they are cost saving as no crucial
information is missing and no additional cost is incurred in conveying
extra message if the communication is complete.
- A complete communication always gives additional
information wherever required. It leaves no questions in the mind of
receiver.
- Complete communication helps in better decision-making
by the audience/readers/receivers of message as they get all desired and
crucial information.
- It persuades the audience.
- Conciseness -
Conciseness means lack of wordiness,
i.e, communicating what you want to convey in least possible words without
forgoing the other C’s of communication. Conciseness is a necessity for
effective communication. Concise communication has following features:
- It is both time-saving as well as cost-saving.
- It underlines and highlights the main message as it
avoids using excessive and needless words.
- Concise communication provides short and essential
message in limited words to the audience.
- Concise message is more appealing and comprehensible
to the audience.
- Concise message is non-repetitive in nature.
- Consideration -
Consideration implies “stepping into the shoes of others”. Effective
communication must take the audience into consideration, i.e, the
audience’s view points, background, mind-set, education level, etc. Make
an attempt to envisage your audience, their requirements, emotions as well
as problems. Ensure that the self-respect of the audience is maintained
and their emotions are not at harm. Modify your words in message to suit
the audience’s needs while making your message complete. Features of
considerate communication are as follows:
- Emphasize on “you” approach.
- Empathize with the audience and exhibit interest in
the audience. This will stimulate a positive reaction from the audience.
- Show optimism towards your audience. Emphasize on
“what is possible” rather than “what is impossible”. Lay stress on
positive words such as jovial, committed, thanks, warm, healthy, help,
etc.
- Clarity -
Clarity implies emphasizing on a specific message or goal at a time,
rather than trying to achieve too much at once. Clarity in communication
has following features:
- It makes understanding easier.
- Complete clarity of thoughts and ideas enhances the
meaning of message.
- Clear message makes use of exact, appropriate and
concrete words.
- Concreteness -
Concrete communication implies being particular and clear rather than
fuzzy and general. Concreteness strengthens the confidence. Concrete
message has following features:
- It is supported with specific facts and figures.
- It makes use of words that are clear and that build
the reputation.
- Concrete messages are not misinterpreted.
- Courtesy -
Courtesy in message implies the message should show the sender’s
expression as well as should respect the receiver. The sender of the
message should be sincerely polite, judicious, reflective and
enthusiastic. Courteous message has following features:
- Courtesy implies taking into consideration both
viewpoints as well as feelings of the receiver of the message.
- Courteous message is positive and focused at the
audience.
- It makes use of terms showing respect for the receiver
of message.
- It is not at all biased.
- Correctness -
Correctness in communication implies that there are no grammatical errors
in communication. Correct communication has following features:
- The message is exact, correct and well-timed.
- If the communication is correct, it boosts up the confidence
level.
- Correct message has greater impact on the
audience/readers.
- It checks for the precision and accurateness of facts
and figures used in the message.
- It makes use of appropriate and correct language in
the message.
Awareness of these 7 C’s of
communication makes you an effective communicator.
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