The Emirates Story

The Emirates Story

On 25th October 1985, Emirates flew its first routes out of Dubai with just two aircraft—a leased Boeing 737 and an Airbus 300 B4. Then as now, our goal was quality, not quantity, and in the years since taking those first small steps onto the regional travel scene, Emirates has evolved into a globally influential travel and tourism conglomerate known the world over for our commitment to the highest standards of quality in every aspect of our business.

Though wholly owned by the Government of Dubai, Emirates has grown in scale and stature not through protectionism but through competition—competition with the ever-growing number of international carriers that take advantage of Dubai’s open-skies policy. Not only do we support that policy, but we see it as vital to maintaining our identity and our competitiveness. After making its initial start-up investment, the Government of Dubai saw fit to treat Emirates as a wholly independent business entity, and today we are thriving because of it. The airline has recorded an annual profit in every year since its third in operation.

Continuing our explosive growth while continually striving to provide the best service in the industry is the secret of Emirates’ success. The airline's business includes:

• An award-winning international cargo division
• A full-fledged destination management and leisure division
• An airline IT developer.

01.

The Emirates Group has spread its wings into every aspect of travel and tourism to become a leading global corporation in its field.

With one of the youngest fleets in the sky and more than 500 awards for excellence worldwide, Emirates airline is one of two key divisions in the group.

The other is dnata, which provides services in ground handling, cargo, travel, IT solutions and flight catering. Established in 1959, today, dnata is the world’s fourth largest combined air services provider with a global footprint extending to almost 40 countries.

Propelled forward by their united strength, the two have evolved at a phenomenal rate to establish the Emirates Group as an immense organisation, spanning a portfolio of more than 50 brands and employing over 62,000 people.

Storage devices Emirates

Storage devices

1. Information collection and use
Emirates Group ('Emirates') includes any and all of the following entities and/or brands: Emirates, dnata, dnata World Travel, Emirates Skycargo, Skywards, Emirates Holidays, Arabian Adventures, Emirates Hotels & Resorts, Congress Solutions International, and their associated brands and/or companies from time to time. A list is available upon request from: Corporate Communications, PO Box 686, Dubai, United Arab Emirates. We are responsible for the processing of any personal information you provide to emiratesgroupcareers.com (the ‘Website’) and we are notified where required in each country under the relevant data protection legislation of that country. We take our responsibilities regarding the protection of personal information very seriously. This policy explains how we use personal information that we may obtain about you. By using our Website you consent to this use.

2. Why do we need your personal information?
When you use services provided on this Website you will be asked to provide certain personal information in order to apply or register for jobs, or to join the company. We will store this information and hold it on computers or otherwise. We will use this information in the following ways:
• To process your job application(s);
• To register you with our Website and administer our Website services where you have registered to receive these. You can unsubscribe from these services at any time (see Choice/Opt-out below);
• To answer any queries which you may send to us by e-mail;
• For crime prevention and detection; and
• In order to send out e-mail job alerts according to your stated preferences

3. How do we use your personal information?
Information you provide or that is obtained by us will be used by us to enable us to review, develop and improve the services which we offer and provide you and other users and applicants (via mail, email telephone or otherwise) with information about job opportunities and information queries which you request.

4. Who do we share your information with?
We may give information about you as follows:
• to other companies and/or brands in Emirates Group for the purposes of progressing your employment application;
• if we have a duty to do so or if the law allows us to do so;
If you choose not to provide certain personal information we request, you will still be able to visit our Website but you may be unable to access certain options or services.

5. Security
We will take appropriate steps to protect the personal information you share with us. We have implemented technology and security features to safeguard the privacy of your personal information.

5.  Access to your personal information
You have the right to see personal information we keep about you. We will endeavour to provide the information you require within a reasonable time. There may be a small monetary charge for some requests, depending on the information requested. 

6. Transfer of your personal information
Some parties that process or store personal information may be located in jurisdictions outside your country of residence. Therefore, your information may be processed and stored in these jurisdictions and, as a result, foreign governments, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your information through the laws in these countries

Software Information Emirates

Software

Information tec.

We are Emirates Group IT. We fuel the growth of the Emirates Group by providing leading edge Aviation IT solutions and services to Emirates airline, the fastest growing airline in the world and dnata, one of the largest air services providers in the world.

Emirates Group IT (EG-IT) is the largest operation of its kind in the region, employing around 2,200 people with more than US$200 million invested in information technology.

Our talent comes from over 160 countries. We recruit people who add value and aspire to be future leaders of Aviation IT by providing unparalleled career opportunities.

With innovation at the centre of our culture, and a forward thinking approach to product and solution delivery, we continuously build upon our comprehensive portfolio of Aviation IT solutions. We inspire new ideas, challenging the status quo and achieving results.

We thrive on collaboration, working with world class IT partners to bring forth the best talent and experience to deliver Aviation IT solutions for tomorrow.

We offer careers in Aviation IT across the travel, transportation or leisure industry and are looking for talented professional who have worked in developing or integrating systems and solutions in any of the following areas: Airline and Airport Operations, Airline Commercial, Network Planning, Cargo and Logistics, Engineering and Safety, Tour Operations, Destination and Leisure Management and Shared Services (HR, Legal, Procurement and Finance).

Source: http://www.emiratesgroupcareers.com/english/careers_overview/telecom/default.aspx

Emirates Airlines created a Windows 8 CRM application for the HP ElitePad 900 to improve customer relations

The passenger in the third row of the airplane speaks only Swahili and has a broken video screen.

But fortunately, hours earlier, an Emirates Airlines purser reviewed a flight plan on a tablet computer. The plan informed that a flight attendant on board happens to know a smattering of Swahili. After helping the passenger, the purser notes on her tablet that the seat screen needs repair. When the plane lands, everyone who needs to know -- from repairmen to a vice president -- receives an update about the faulty equipment.

While still hypothetical at this point, this is the kind of story that Emirates Airlines hopes will stem from a new initiative designed to strengthen customer relations by improving in-flight communication and putting more information at employees' fingertips. The airline has created its own Windows 8-based CRM application and plans to deploy it on HP ElitePad 900 tablet computers. The company will begin rolling out the tablets on planes next year, but airline executives already can't keep their feet on the ground as they consider the tablet's potential.

For several years, the Dubai-based airline has run a CRM app it developed for laptops, but by making the program accessible on a tablet, flight crews will have an easier time concentrating on customer experience, according to Patrick Brannelly, an Emirates vice president of communications.

By making this so much easier, we'll get so much more information on what we do right," Brannelly said.

Until 2004, an Emirates purser, or chief crew officer, had recorded flight notes with pen and paper. Then, Emirates created its own business application, Knowledge-driven Inflight Service (KIS), which allowed pursers to use laptops to take stock of what transpired on a flight and how to better serve passengers.

KIS captures all sorts of information, anything from positive customer feedback to complaints about food to a report that a seat has a pen mark.

Once the plane lands, emails go out to as many as 26 departments, including Brannelly's, that list the good and bad things that transpired during the flight.

"If someone had trouble using a mobile phone or there was a customer entertainment system showing a movie with bad subtitles, I get an email within minutes of landing telling me about the issue," he said. "This gives management a real feel of what's happening."

Emirates believes it's not getting the full picture now on customer feedback because of the way the crew records flight incidents. The airline estimates passengers offer feedback directly to crew members only about 40% of the time when they experience bad service or encounter something broken. To complicate things, the crew records only about 50% of that feedback, Brannelly said.

A big reason why flight crews don't record everything is their laptops, according to Brannelly. They have to wait for a laptop to fire up, and it's bulkier than a tablet, he said. An easy-to-handle tablet should improve the crew's abilities to communicate and ultimately bolster the customer experience, he said.

Emirates will be the first global business customer of HP ElitePad 900, the airline said. The tablet will be available in January, when Emirates will give 100 of their customized devices to pursers. By year's end, every Emirates purser will have an HP tablet, and in the future, every flight attendant could also have one.

Source: http://searchcrm.techtarget.com/feature/Emirates-Airlines-creates-a-Windows-8-CRM-application-for-the-sky

Emirates Airline and ezRez Software Announce Global Technology Partnership ezRez to power Emirates' comprehensive hotel and car hire offerings for online bookings

DUBAI, United Arab Emirates and SAN FRANCISCO, Oct. 12 /PRNewswire/ -- Emirates Airline and ezRez Software, Inc. today announced a new multi-year partnership under which ezRez will be the exclusive technology provider for hotel rooms, car rentals and destination activities available through the airline's website, www.emirates.com.

Travelers will be able to add hotel rooms, car rentals and destination activities to their flights when booking online atwww.emirates.com, or they can use the website to book standalone hotel rooms and car rentals.  The entire itinerary, whether booked individually or in a shopping cart with Emirates flights, will be available through the "Manage a Booking" tab on the airline's homepage.

Emirates' worldwide reach and diverse customer base require a global technology platform that can be localized for each individual market.  With ezRez, Emirates will have control over a single global system that is deployed in 14 languages and supports payment in 42 currencies.  Additionally, Emirates will segment inventory by geographic region and traveler type to optimize hotel offers for the individual preferences of each market.  

"Emirates has won numerous awards for service, technology and in-flight comfort.  When we decided to offer hotels and car rentals, it was important to partner with a technology company that could meet the same high expectations we set for ourselves," said Russell Sheldon, Senior Vice President Network Passenger Sales Development, Emirates Airline.  "The ezRez platform is flexible enough to meet the needs of each individual market while delivering the world class products our customers expect from the Emirates brand."  

"Emirates serves nearly every major global market and is on its way to becoming the largest carrier in the world," said John Swanciger, Senior Vice President, Sales & Marketing at ezRez.  "As a global platform with unparalleled localization capabilities and the ability to offer unique travel products to any customer at any point in the purchase process, ezRez is a perfect match with Emirates."

In addition to using ezRez's configurable online tools, Emirates is making extensive use of the ezRez API to access inventory.  The online hotel and car hire functionality is scheduled to launch in Q1 2011.  In subsequent phases of the partnership, Emirates will incorporate ezRez's agent booking tool and use the ezLoyalty platform to provide additional functionality to Skywards, the airline's award-winning loyalty program.

Source:  ezRez Software, Inc.

RFID IN EMIRATES

RFID USED IN EMIRATES

Feb 19, 2008—Emirates Airline has begun a six-month technology trial to test the use of RFID to improve the tracking of checked luggage. Instead of using the standard, bar-coded ID tags that airlines normally employ to identify baggage, Emirates is placing tags with embedded UHF EPC Gen 2 inlays onto each checked bag on five daily flights between London's Heathrow Airport and Dubai International Airport. Bags checked onto a daily Emirates flight to and from Hong Kong International Airport will also be tagged.

                   

The airline hopes using RFID combined with automated bag sortation equipment will increase the amount of luggage it can accurately identify and sort, thereby decreasing the number of bags that fail to reach their destination on time. Emirates is also using a secure database to enable personnel at each airport to follow the tagged bags' movements from the point of intake to the time they are loaded onto a plane. The airline is investing more than a half million dollars in the six-month project and expects to place RFID-enabled tags on approximately half a million bags.

To track the bags from the point of departure to the point of arrival, RFID interrogators read the unique ID from the inlays in each luggage tag—which are otherwise identical to conventional tags and include a bar code—as the bags are moved through a number of chokepoints within each airport. Conventionally, bar-code scanners are employed to identify the tags, but because bar-code technology requires a clear line of sight between the scanner and a printed bar code, the read is often missed due to the orientation of the label to the scanner. The typical successful read rate of baggage bar codes is roughly 85 percent, says Pankaj Shukla, director of RFID business development for Motorola, whose RFID interrogators are being used in Heathrow Airport as part of the pilot program.

Past trials of RFID technology in baggage handling applications, Shukla says, show the percentage of successful read rates to range from the low 90s up to 99. Bags that aren't automatically identified through their bar code or RFID number are diverted and manually handled, thus increasing the likelihood that a bag will be delayed and not loaded onto the same flight as its owner. According to the International Air Transport Association (IATA), a trade group composed of airlines around the globe, the annual cost of mishandled baggage to the industry is more than $3 billion.

An IATA report published in 2007, however, maintains that RFID will not completely eliminate late luggage and its associated costs. According to the report, problems in reading the bar-code tags on luggage are responsible for only 9.7 percent of all mishandled luggage across the industry. "There are many reasons for the mishandling of baggage," the report indicates, "and not all of these may be addressed with RFID."

RFID for Airlines and Airports

RFID for Airlines and Airports

Radio Frequency Identification (RFID) is an extremely powerful enabling technology in airports and aircraft, serving to improve security against criminal attack, safety against general hazards, efficiency, error prevention and data capture and to remove tedious tasks. It can even create new earning streams where it makes tolling feasible without causing congestion and where new airport "touch and go" cards offer new paid services without delays. RFID creates competitive advantage in many ways and in many locations. Managers in the air industry and their suppliers are in danger of being left behind if they are ignorant of the successes and new possibilities of using RFID to improve the air industry. We assess the following applications: 

• Airline baggage tagging  • Reduced wastage in the food service chain • Cargo tracking: improving operations  • Real-Time Inventory Check of on-board Safety equipment • Maintenance Operations, Tools and Parts  • retail operations within airport concourses • Freight: enabling the IAT e-freight initiative 

The International Air Transport Association (IATA) is championing the use of RFID for all of these areas through standards activities (IATA introduced an RFID baggage tag standard in 2005) and focus projects. In 2008, IATA completed a study of RFID use in the airline industry to manage and maintain trolley equipment and their contents.  This report details the costs of deploying an RFID system at catering facilities worldwide, the benefits airlines can expect and the practices IATA recommends for deploying trolley-tracking and maintenance systems. The IATA estimates that the global airline industry could save US$760 Million annually just from RFID baggage processing with estimates in the US$ Billions when cargo, freight and parts processing is improved with RFID tracking. 

There are many opportunities for ROI in Airport Operations: 

•  Security Regulations Compliance •  On Time Departure - plane refueling, food service, passenger processing •  Customer Service - lost bag, faster bags, faster connections •  Labor Optimization •  Parts pedigree & Electronic Maintenance Logs •  Smart Recall - bag retrieval •  Work Scheduling

•  Airport Operations Optimization - smart gates •  Asset Utilization - baggage carts, tugs, air cargo containers 

An RFID Infrastructure for Airports - The use of RFID at airports creates many requirements for an expandable, sustainable infrastructure. As baggage, parts and planes move around the globe, the infrastructure at each airport must be capable of handling RFID tags from all geographical regions. Plus, the RFID technology choices must work for closed-loop, open-loop and cross- enterprise data collection and exchange involving many processes and potentially many companies and governments. In fact many airport operators will need to implement an infrastructure that will service all of the constituents that use their airport facilities, each with their own data and tracking requirements, but serviced by a common RFID network provided by the Airport owner or operator. 

Processes will incorporate both fixed/portal type readers and handheld/mobile readers to facilitate tag data capture at many locations for many subscribers. And, most airlines and airport operators envision incremental use of RFID over time as they expand the number of tracking locations, deployed readers and consuming applications across their enterprises. The Omnitrol Networks appliance integrated by FALKEN Secure Networks delivers the scalable infrastructure platform that Airport operations can depend on to generate value now and in the future. The Omnitrol supports most major reader brands and models. The  solution provides a graphical user interface that allows implementers to define physical facility layouts, place fixed readers, indicate benchmark reference tags for coordinating and dynamically determining mobile reader locations, create business location representations and once deployed – remotely manage and monitor multi-location facility level RFID networks. Configuration tasks can also be automated to facilitate rapid rollouts for deployments that incorporate 100's of facilities. The Omnitrol handles both Bar Code and RFID data input thereby allowing graceful migration to accommodate project rollout schedules. 

                                                                                                                                   

The potential amount that RFID baggage tagging can save amounts to $760 million a year and is therefore  worthwhile tackling. In some cases the saving has been very high - in Hong Kong airport, for example, the average cost of handling bags has gone from $7 per bag to $4 - a huge saving. By early 2008, more than 30 airports are using/trialling RFID for baggage handling. The major roll-out at Hong Kong is beginning to be done elsewhere - including now at Milan airport. McCarran International Airport in Las Vegas was the first U.S. airport to commit to RFID on a large scale in a $125 million project for its baggage handling operations. 

The U.S. Transportation Security Administration (TSA) has released a report based on the results of an RFID trial at Newark Liberty International Airport, intended to track baggage- loaders, fueling trucks and other maintenance vehicles as they travel around 20 to 30 percent of the airport's roadways and approach airplanes. Airports would use the system to increase security and protect airports from potential terrorism. The system tracks where the vehicles go and allows only authorized personnel to operate them. While the system deployed at JAXPORT at Jacksonville also tracks baggage, the one at Newark monitors only vehicles. These airports can now instantly locate, identify and pull luggage when someone sets off the metal detector or the explosives detector, etc.  

Now, the airline Flybe is using radio frequency technology to tag onboard safety equipment. Items such as lifejackets and safety manuals being tagged means that it's easy to quickly verify their presence onboard using handheld readers. This means quicker turnaround times for each plane to be marked as safety-ready for flight.  Airports administrations could put in the RFID network and charge for the data feed, and solve the identification and location issues associated with the identification, tracking and lost luggage problem while building a new revenue stream for the airport and potentially airlines as well. Once installed, the infrastructure will beget new applications; those new applications will drive revenue and more value 

Telecommunication in Emirates

OnAir (telecommunications)

OnAir is a company that enables airline and cruise ship passengers to use their mobile phones and laptops for calls, text messaging, emails and Internet browsing. By May 2014, OnAir’s services were available in over 60 countries; used by 22 airlines flying over five continents.

Services[edit]

OnAir offers three services which aircraft operators can order together or separately:

• Internet OnAir is a Wi-Fi network which offers Internet access at broadband speed to passengers.^[2]
• Mobile OnAir is a cellphone service which offers mobile telephony, SMS and narrowband Internet access (56 kbit/s) and so allows passengers to make and receive calls on their mobile phones, send and receive text messages and emails and use the Internet. Airlines can restrict usage of these services at discretion enabling them to ban voice calls and allow only SMS and Internet access instead. Lufthansa is one airline following this restrictive approach due to passengers' alleged desire for quiet during flights.^[3]
• Link OnAir' is a managed network service that allows airlines to use the IP-based satellite connection used by the aforementioned services for other applications, such as supplying in-flight entertainment systems with news content or Internet access and providing mission-critical information and communication services to air crews.^[4]
• OnAir Play' combines inflight connectivity with films, TV, live news, music, games, magazines and newspapers. Passengers have access to a full range of content including live news and sport, updated throughout the flight and can buy destination-based goods and services to ease their arrival.^[5]

Telecommunication in Emirates

We've made it easier for you to stay in touch with friends, family and colleagues when you fly. Connect to our onboard Wi-Fi, make a call on your mobile or use our in-seat phone. Check the Services by Flight tool to see which communications services are on your flight.

Wi-Fi in the sky:

It’s free to blog, post or tweet from your seat on nearly all our A380 aircraft. Enjoy 10MB of data free (that’s enough to search, send emails and update Facebook). Or pay just USD 1 and enjoy 500MB. You can also pay USD 1 to get online on select Boeing 777s*. We’re rolling this service out across our fleet, so soon you can connect on even more of our flights.

In-seat phone, SMS and email:

Use the in-seat satellite phone to stay in touch with home or your office, or use it to call other people on your flight. You can also send messages using our onscreen SMS and email services.

Mobile phone and data roaming:

Make calls on your mobile just as you would when you’re on the ground. You can use your mobile on over 300 flights a day, including nearly all of our A380 flights. You can also connect to the internet using our GPRS/EDGE services on select A380s and Boeing 777s.

Seat-to-seat messaging:

Send an on screen text message to your friends or family from your seat to theirs.

Visit places you won’t find on a map:

Fall in love with a classic romance. Lose yourself in the latest edge-of-the-seat thriller. Let our inflight entertainment take you to places you won’t find on a map. 

Choose from over 2,000 channels of movies, TV shows, music and games, on demand and in multiple languages. On ice Digital Widescreen, we have movies with Audio Description and Closed Captions if you’re hearing or visually impaired. 

Create your personal playlist of favorites, and laugh, shed a tear or cheer your way to your destination.

http://www.emirates.com/english/flying/inflight_entertainment/communication.aspx

RFID benefits

Emirates Network Operations and Logistics

Skysccaner

Use of Radio Frequency Identification (RFID)                                                                                                                                                                 

RFID benefits

Customers

·         Reduce mishandling of bags

Airlines

·         Lower loss baggage costs

·         Greater visibility of baggage

Airports

·         Lower baggage management cost

·         Enhanced security